Year: 2025
Type: article
Abstract: Event management in Pune has evolved beyond logistics into a cultural and creative industry that drives artistic innovation, sustainability, and inclusivity. Pune, known as the “Cultural Capital of Maharashtra,” demonstrates how events such as Ganeshotsav, Dhol-Tasha performances, Atharvashirsha chanting, and eco-friendly initiatives contribute to India’s festival economy. Event managers in Pune are at the forefront of adopting shadu clay idols, artificial immersion tanks, floral waste recycling, and awareness campaigns to promote sustainability. Moreover, the industry creates significant opportunities for youth and women entrepreneurs, positioning Pune as a hub of cultural entrepreneurship. This paper explores the contribution of event management in Pune to art, creativity and empowerment.Event management in Pune not only organizes gatherings but also curates experiences, fosters creativity, and preserves artistic heritage. With dynamic contributions from local event management companies, the city has become a hub of innovation in art, design, and cultural entrepreneurship. This article highlights Pune’s role in promoting creativity, youth engagement, and India’s cultural legacy while showcasing opportunities provided by event management professionals.
Authors: Pallavi Deshpande, Bina Sarkar, Vijay Kulkarni
Institution: Ajeenkya DY Patil University
Language: English
Subfield: Urban Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414096126