Year: 2025
Type: article
Abstract: This research is motivated by the importance of the right export process according to procedures in increasing mangosteen exports. This study aims to describe the process or stages from before to export mangosteen in West Sumatra Province, as well as efforts made by exporters in meeting export requirements, understanding customer needs, dealing with competitors and managing packing houses to improve marketing performance or exports of mangosteen commodities in West Sumatra Province. The research method used is descriptive research method. Samples and research respondents were mangosteen exporters in West Sumatra Province. Data obtained through direct interviews through questionnaires with mangosteen exporters PT Eshfar Buah Segar, PT Angkasa Fruit and PT Sinar Harapan Bersatu. Based on the research conducted, it can be seen that the mangosteen export process in West Sumatra Province goes through several stages including the collection of farmers' garden registers, mangosteen collection, sorting, packing, quarantine and labeling, truck loading, port delivery, container loading and delivery to importers. Mangosteen exporters in West Sumatra Province have a good export market orientation by being able to understand customers, face competitors and manage packing houses and increase exports in their marketing performance
Authors: Muhammad Zikri, Nofialdi Nofialdi, Rini Hakimi
Institutions: Universitas Dharmas Indonesia, Andalas University
Language: English
Domain: Life Sciences
Open Access status: diamond
OpenAlex ID: W4414138229