Year: 2025
Type: article
Abstract: This paper delves into the intricate relationship between big data recommendation systems and choice overload in the realm of online shopping. Through a systematic investigation, we aim to unravel the extent to which these systems, designed to enhance user experience, inadvertently contribute to the phenomenon of overwhelming decision-making. Our research encompasses a comprehensive analysis of user behavior, surveys, and data mining techniques, yielding valuable insights into the implications of personalized recommendations on consumer psychology and decision-making processes.
Authors: Zeyuan Lyu, Jiaying Li, Chunjia Tian, Muxuan Wang
Institution: Xi’an Jiaotong-Liverpool University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4414145584