How innovative attributes influence consumers’ willingness to buy new products: an empirical study in the context of online preorder
Year: 2025
Type: article
Authors: Xiaojun Fan, Haixu Chen, Xinwei Tang, Haowei Yu
Institution: Shanghai University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
Award: G4654119230
OpenAlex ID: W4414154185