Year: 2025
Type: article
Abstract: In the two-sided market's competition between online video platforms has been widely discussed. This paper studies the strategies of multi-product and single-product platforms in the context of duopoly market. We employed a toy model to illustrate the basic ideas behind a producer multi-homing market Our main findings are: (1)There is no incentive for platforms to lowering the price when reaching equilibrium (2) The most likely market structure to happen (3) The maximization of consumer welfare, the market configuration. Finally, we discussed the implications of this simple model.
Authors: Danni Luo, Xinrui Song
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4414157248