The Role of Cross-Cultural Communication in Enhancing the Global Competitiveness of American Firms: A Case Study of American Multinational Corporations
Year: 2025
Type: article
Abstract: In the era of globalization, American multinational corporations (MNCs) are confronted with escalating international market competition, where cultural differences and communication barriers significantly impact their global competitiveness. This research investigates the strategic role of cross-cultural communication in enhancing the global competitiveness of American MNCs. By integrating cross-cultural psychology, management theory, and international business theory, this study constructs a comprehensive theoretical framework and employs empirical methods to verify the effectiveness of cross-cultural communication strategies. The findings indicate that these strategies significantly enhance corporate global competitiveness by improving cross-cultural capabilities and customer satisfaction. This study provides actionable recommendations for the American government and enterprises to optimize their global operations and offers valuable insights for policy-making in related fields.
Source: Journal of World Economy
Author: Qin Mu
Institution: Beijing Foreign Studies University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414183334
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