Year: 2025
Type: conference-paper
Study design: Observational Study
Abstract: . Tourism is a strategic sector in driving local economic growth through the development of tourism villages based on natural, cultural, and local wisdom potentials. This study aims to analyze the level of community readiness in Ciburial Village, Cimenyan District, for tourism village development and identify the dominant factors influencing it. The research employed a descriptive-analytical method with a mixed-methods approach using questionnaires and in-depth interviews. The Community Readiness Model (CRM) with five dimensions was used as the analytical framework. The results indicate that community readiness is at the Preparation stage, characterized by initial awareness and involvement in tourism village development, but still requires improvement in understanding, active participation, and resource strengthening. The dominant factors influencing readiness are leadership and community knowledge. It is recommended to enhance socialization, training, and active community involvement in every stage of tourism village development. Abstrak. Pariwisata menjadi sektor strategis dalam mendorong pertumbuhan ekonomi lokal melalui pengembangan desa wisata berbasis potensi alam, budaya, dan kearifan lokal. Penelitian ini bertujuan untuk menganalisis tingkat kesiapan masyarakat Desa Ciburial Kecamatan Cimenyan dalam pengembangan desa wisata serta faktor dominan yang mempengaruhinya. Metode yang digunakan adalah deskriptif analisis dengan pendekatan campuran (mixed method) menggunakan kuesioner dan wawancara mendalam. Model Community Readiness Model (CRM) dengan lima dimensi digunakan sebagai kerangka analisis. Hasil penelitian menunjukkan bahwa kesiapan masyarakat berada pada tahap Preparation, ditandai dengan mulai adanya perhatian dan keterlibatan dalam pengembangan desa wisata, namun masih memerlukan peningkatan pemahaman, partisipasi aktif, dan penguatan sumber daya. Faktor dominan yang memengaruhi kesiapan adalah kepemimpinan dan pengetahuan masyarakat. Disarankan peningkatan sosialisasi, pelatihan, serta pelibatan masyarakat secara aktif dalam setiap tahapan pengembangan desa wisata.
Authors: M FIKRI FAUZI MAHENDRA, Ima Amaliah
Institution: Bandung Islamic University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414187214
FWCI:
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