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AI-Driven Chatbots and Brand Perception: A Study on Conversational UX in Digital Marketing

Year: 2025

Type: conference-paper

DOI: 10.1109/isac364032.2025.11156800

Authors: Prashant Kalshetti, Nilesh Anute, Nilesh Vitthal Limbore, Yuvraj Lahoti

Institutions: Dr. D.Y. Patil Vidyapeeth, Pune, Sri Balaji University, Pune, Vishwakarma University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4414199017

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Cites: 12

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