Work

Mainstreaming stardom: the intersection of national identity, digital fan culture, and esports athlete branding

Year: 2025

Type: article

Source: Internet Research

DOI: 10.1108/intr-03-2024-0516

Authors: Yiran Su, Dongqi Wang, Wanting Sun

Institutions: University of Massachusetts Amherst, Shandong Sport University, City University of Macau

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414201051

FWCI: 11.06

Cites: 47

Cited by: 6

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