Year: 2025
Type: article
Abstract: With the development of digital media technology, the field of visual communication design is shifting toward interactivity, driven by multi-screen integration, touch feedback, and virtual reality. This study explores the role of interactivity in reshaping user-media dynamics, moving away from traditional one-way communication to dynamic, multi-dimensional interaction. Drawing on cognitive psychology and human-computer interaction theory, it analyzes existing interaction models and proposes a modular visual interaction system. Through behavioral path simulations and data verification, the research develops an adaptive and scalable digital interaction design framework. Results show that such a system enhances information comprehension, user immersion, and interface responsiveness, offering valuable insights for digital art and communication design practices.
DOI: 10.4018/jcit.388929
Author: Wei Zhu
Institution: Zhengzhou University of Economics and Business
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4414201291