Work

Lay Belief Matters: The Boomerang Effect of Taste‐Focused Message on Healthy Food Marketing via Psychological Reactance

Year: 2025

Type: article

Source: Journal of Sensory Studies

DOI: 10.1111/joss.70075

Authors: Yao Yao, Jian Raymond Rui

Institution: South China University of Technology

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDGs: Good health and well-being, Zero hunger

Open Access status: closed

Funder: National Social Science Fund of China

Award: G2618867033

OpenAlex ID: W4414201560

FWCI: 0.849

Cites: 55

Cited by: 1

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