Understanding the factors that drive AI adoption among sports consumers – an extended TAM perspective
Year: 2025
Type: article
Study design: Observational Study
Authors: Joern Schlimm, Christoph Breuer
Institution: German Sport University Cologne
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414213973