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Towards customer-focused strategy formulation in Islamic banking: integrating quantitative IPA with qualitative SWOT analysis

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-11-2024-0548

Authors: Hesi Eka Puteri, Mohammad Enamul Hoque, Heru Aulia Azman, Perengki Susanto, Abdullah Al Mamun, Taslima Jannat

Institutions: Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi, Andalas University, State University of Padang, BRAC University, Universitas Dharma Andalas, National University of Malaysia, UCSI University

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414214312

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Cites: 82

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