Work

Strategic integration of social media in information technology sector communication: designing effective practices

Year: 2025

Type: article

Abstract: This paper explores the transformative role of social media in enhancing communication and workflow efficiency within the information technology (IT) sector. We have introduced the adaptive social media for information technology collaboration (ASMIT) framework. Its goal is to provide a holistic strategy for digital transformation in the IT sector. Employing a mixed method approach, the research combines a systematic literature review with case study of HCL Technologies. Thematic analysis categorizes findings under five core pillars of the ASMIT framework. Results indicate that AI-driven tools, when embedded within collaborative social media platforms, significantly enhance organizational agility, project coordination, and security. The study contributes to IT scholarship by bridging technological integration with human-centered collaboration strategies.

Source: International Journal of Power Electronics and Drive Systems/International Journal of Electrical and Computer Engineering

DOI: 10.11591/ijece.v15i5.pp4653-4661

Authors: Benu Kesar, Shaji Joseph

Institution: Symbiosis International University

Language: English

Topic: Media and Digital Communication

Subfield: Computer Networks and Communications

Field: Computer Science

Domain: Physical Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4414217390

FWCI:

Cites:

Cited by:

Related to: