Work

AI-enhanced literature reviews: liberating scholars for impact in service marketing

Year: 2025

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-05-2025-0330

Authors: Volker Kuppelwieser, Nicola Cobelli, Fabio Cassia, Mark Scott Rosenbaum

Institutions: NEOMA Business School, University of Verona, Citadel

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414217553

FWCI: 4.095

Cites: 24

Cited by: 5

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