A Comparative Study on the Determinants of Continuous Usage Intention of Short-Form Video Content among Korean and Chinese University Students : Focusing on Usage Motivation, Perception of Creator Characteristics, Technology Acceptance Model, Theory of Planned Behavior, and Flow
Year: 2025
Type: article
Study design: Observational Study
Source: Locality & Communication
Authors: ZHAOXUJIE ZHAOXUJIE, Jeong-Ki Lee
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4414220778
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