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Which Matters More: Intention or Outcome? The Asymmetry of Moral Blame and Moral Praise

Year: 2025
Type: article
Abstract: This study investigated the asymmetrical effects of intentions and outcomes on moral blame and praise within scenarios involving harm and help. By manipulating self-other perspective differences and the severity of outcomes, it further explored their moderating roles in these asymmetrical effects. The key findings include the following: (1) Intention and outcome asymmetrically influenced moral blame and praise: moral blame prioritized intentions, whereas moral praise emphasized outcomes. (2) Self-other perspectives moderated the asymmetric effects of behavioural intentions and outcomes on moral blame but did not moderate the asymmetric effect on moral praise: from the perspective of others, blame tended to focus on intentions, while the self-perspective prioritized outcomes. (3) Outcome severity moderated the effect of behavioural intentions on moral blame and moral praise. Compared to severe outcomes, intention was a stronger predictor of blame and praise when the outcome was minor; however, this moderating effect was specifically observed for moral blame from others' perspectives and for moral praise from self-perspective.
Authors: Zhi-Meng Li, Lin Xiao, Hong-Yue Sun
Language: English
Open Access status: gold
Estimated APC paid: $2,654
OpenAlex ID: W4414247095
FWCI: 0.553
Cites: 75
Cited by: 1
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