Work

Research on the Willingness of Chinese Consumers to Pay a Premium for Sustainable and Green Certified Foods

Year: 2025

Type: article

Abstract: As environmental and food safety awareness rises, sustainable and green certified food has gained popularity globally and in China, yet a gap remains in understanding Chinese consumers' willingness to purchase. This study investigates 175 consumers' willingness to buy these products from demographic and psychological perspectives, including their readiness to pay a premium and preferred buying methods. Findings show most consumers are willing to accept a 15-25% premium, driven by product quality and health concerns, and prefer purchasing online and in supermarkets. This research enhances understanding of the Chinese market and promotes the sustainable and green food industry's development.

Source: Advances in Economics Management and Political Sciences

DOI: 10.54254/2754-1169/2024.26910

Authors: Xiangyi Lai, Qiurong Chen, Yihan Zeng, Ruxue Yang, Ye Xu, Ruoyu Shao

Institutions: Beijing Normal-Hong Kong Baptist University, Fujian Jiangxia University, Xi’an Jiaotong-Liverpool University, Hainan University, University of Southampton, The University of Sydney

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

OpenAlex ID: W4414256368

FWCI:

Cites:

Cited by:

Related to: