Year: 2025
Type: article
Abstract: Learning more knowledge and strategies from ESG performance of Microsoft, it establishes profound goals with ambition by 2030, and take action comprehensively to achieve them, which causes financial impact for itself. This paper examines the objectives Microsoft set in 2020, focusing on its carbon-negative commitment, water-positive initiatives and AI ethics governance about ESG by 2030 firstly, next, demonstrating several measures Microsoft adopts to achieve its ESG goals like Cloud for Sustainability, blockchain-tracked audit and so on. Moreover, it is illustrated that the financial performance of Microsoft through ESG effort, including revenue increasing, cost reducing, ROA and ROE improving, risk reducing or increasing and investor confidence boosting. Despite of these successes, tensions and risks remain, particularly in AI management in escalating energy demands and supply chain decarbonization, which is a critical obstacle. This paper concludes that Microsoft ESG strategy exemplifies how sustainability can be engineered in profitability, even though long-term success depends on overcoming scalability challenges in carbon removal and maintaining technological reliability.
Author: Jiatong Han
Institution: Wenzhou-Kean University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Climate action
Open Access status: hybrid
OpenAlex ID: W4414256547
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