Work

Service Quality, Brand Trust, and Customer Retention: The Competitive Dynamics between The Highway Food Chains and Local Dhabas in India

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Accounting and Economics Studies

DOI: 10.14419/6ceepy84

Authors: Hridayama Dev Varma, Dr S Senthil Kumar

Institution: SRM Institute of Science and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414260532

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