Work

Knowledge-driven reputation management in higher education institutions

Year: 2025

Type: article

Abstract: Reputation management is a key strategic priority for higher education institutions (HEIs) in a highly competitive global academic landscape. This study explores the dimensions of HEI reputation, focusing on brand identity, stakeholder perceptions, research impact, internationalization, rankings, and communication strategy. Using a qualitative research design, the study examines data from leading HEIs. Thematic and sentiment analyses offer insights into the complex relationships between HEI performance and stakeholder expectations. The results reveal that HEI reputation is influenced not only by ranking metrics but also by stakeholder engagement, academic excellence, and strategic communication. The study contributes to knowledge by linking theoretical reputation management models with practical institutional strategies, offering valuable recommendations for education leaders and policymakers.

Source: Journal of Innovation & Knowledge

DOI: 10.1016/j.jik.2025.100811

Authors: Dimitrie Stoica, Cristina-Claudia Patriche, Sofia David, Camelia Mădălina Beldiman, Carmelia Mariana Dragomir Bălănică

Institution: "Dunarea de Jos" University of Galati

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $2,200

Funder: Universitatea 'Dunărea de Jos' Galați