Work

Grain farmers' technology acceptance behavior of plant protection UAVs

Year: 2025

Type: article

Abstract: Background Mechanization and modernization of agricultural development are conducive to the stability of food production and promote increased production and income of food and agriculture. Shandong Province continues to promote pesticide efficiency and reduction in food crop pest control, and plant protection unmanned aerial vehicles (UAVs) have been vigorously promoted and used. However, the application of plant protection UAVs by grain farmers in Shandong Province is uneven, and the use has not achieved the desired effect. Methods To study the technology acceptance behavior of plant protection UAVs, this study expands the technology acceptance model (TAM) and constructs a comprehensive theoretical model to explore the factors influencing technology acceptance behavior of plant UAVs among grain farmers. Results It was found that the more innovative, comfortable, and easier to use the plant protection UAVs was, the more useful the technology was perceived by the farmers, and the more likely the farmers would accept and use the plant protection UAVs. The better the farmers' attitude evaluation of plant protection UAVs, the greater the intention to use the plant protection UAVs, and the more likely it is to produce actual use behavior.

Source: Frontiers in Sustainable Food Systems

DOI: 10.3389/fsufs.2025.1583949

Authors: Wuwei Zhang, Hao Li, Zhaomin Xia, Jingru Hu, Menghan Xin

Institutions: Shandong Agricultural University, Shandong University of Finance and Economics

Language: English

Topic: Agricultural Innovations and Practices

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: gold

Estimated APC paid: $2,353