Ai-driven Marketing Transformation in the Supply Chain of Intelligent Manufacturing: Research Report on Transparent Traceability and Building Consumer Trust
Year: 2025
Type: conference-paper
Abstract: With the increasingly fierce market competition and the increasingly diverse and personalized demands of consumers, the traditional supply chain management model has gradually exposed many drawbacks such as slow response speed, insufficient flexibility and information asymmetry, and has been difficult to adapt to the rapidly changing market environment.
Author: Baohong Li
Language: English
Subfield: Food Science
Domain: Life Sciences
Open Access status: gold
OpenAlex ID: W4414307453