Work

Facing the fear: leading global brands’ social media communication in times of crisis

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-08-2024-5375

Authors: Sang-Eun Byun, Manveer Mann, Whitney Ginder

Institutions: University of South Carolina, Montclair State University, Georgia College & State University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414309206

FWCI: 4.065

Cites: 65

Cited by: 2

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