Year: 2025
Type: article
Abstract: The full-scale invasion of the russian federation into Ukrainian territory has significantly changed the operating conditions for trade enterprises, forcing them to adapt their business processes to new challenges. Traditional management methods used before the crisis proved inadequate for ensuring stable operations. This has created the need for the implementation of new approaches focused on digital transformation. The hypothesis of the research is that the implementation of digital technologies, such as CRM and ERP systems, cloud services, analytical platforms, and artificial intelligence, positively impacts the stability of trade enterprises under martial law and helps maintain their competitiveness in crisis conditions. The research applies methods of generalization, analysis, synthesis, systematization, comparison, and scientific abstraction. It examines how digital technologies contribute to improving management efficiency, minimizing risks, and maintaining the competitiveness of enterprises. The results of the research indicate that digitalization is one of the key factors in business stability during crises. The implementtation of digital technologies allows trade enterprises not only to adapt to unstable conditions but also to lay the foundation for long-term development. The main challenges related to digital transformation have been identified, and recommendations for overcoming them have been proposed
Source: SCIENTIA FRUCTUOSA
Authors: Serhii BAI, Vadym YELISIEIEV
Institution: State University of Trade and Economics
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414310518