Work

Research on the impact mechanism of corporate ESG information disclosure on consumer loyalty

Year: 2025

Type: article

Abstract: With the deepening of green consumption and sustainable development concepts, corporate ESG information disclosure has become a focus of public attention, but there is a mismatch between the content of disclosure and consumer demand. This article uses consumer resonance and brand identification as chain mediating variables to construct a theoretical model to explore the impact mechanism of ESG information disclosure on consumer loyalty and analyze the moderating effects of regional consumption levels and industry attributes. A questionnaire survey was used to collect 282 valid samples, and the results were tested using structural equation modeling and bootstrap methods. The results show that ESG information disclosure has a significant positive impact on consumer loyalty; consumer resonance and brand identification play a mediating role, and the two form a chain mediation; regional consumption levels and industry attributes have a moderating effect. This research provides a reference for companies to optimize ESG disclosure strategies and for governments to improve relevant regulations.

Source: Frontiers in Humanities and Social Sciences

DOI: 10.54691/j2bs6988

Authors: Yuanjun Li, Zichun Wan, Biyun Wu, Yinuo Yang

Institution: Anhui University of Finance and Economics

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funders: Anhui University, Anhui University of Finance and Economics

OpenAlex ID: W4414316252

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Cites: 1

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