Work

Study on the Determinants of OTT Service Users Additional Subscription Intention - Focusing on the PPM Model

Year: 2025

Type: article

Study design: Observational Study

Source: Korea Association Of Cultural Economics

DOI: 10.36234/kace.2025.28.2.113

Authors: Minkyung Kim, Yujin Jang, Seong-Joon Limb

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414323250

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