Work

Social-Sciences- and Humanities-Based Profiling of Energy Consumers Towards Increasing Demand Response Engagement

Year: 2025

Type: article

Abstract: This paper investigates the effectiveness of demand response (DR) programs across various European residential contexts by examining the propensity of households to participate in energy management strategies. Utilizing a comprehensive, literature-driven questionnaire, this research collected 284 data entries from six European countries, including Denmark, Italy, Greece, Spain, Austria, and Romania. Through a multidimensional segmentation methodology, residential users were categorized based on their responses, revealing varied potential for adaptive DR programs. Key findings show a strong positive correlation between energy literacy and DR willingness—suggesting that informed consumers are more likely to participate in flexibility programs. Notable barriers included technological concerns, financial limitations, and a lack of awareness. Motivational factors ranged from financial incentives to environmental and social considerations. Segment-specific insights enabled the identification of tailored outreach strategies, recommending different engagement pathways for high-potential versus low-readiness groups. The results emphasize the importance of tailored DR strategies informed by distinct consumer profiles. Policy recommendations underscore localized, personified approaches to enhancing DR participation and supporting a sustainable energy transition.

Source: Electronics

DOI: 10.3390/electronics14183700