User Innovation and Product Stickiness: Evidence From Video Games
Year: 2025
Type: article
Abstract: ABSTRACT Prior research on user innovation fails to explain its low adoption rate and neglects its impact on increased product stickiness. To bridge these gaps, we conducted an empirical investigation into user innovations within the video game sector. Our study reveals that embracing user innovation leads to an upsurge in the number of active players for a game. Furthermore, the marginal effect of user innovations varies depending on their recency and quality , with low‐quality user innovations leading to user attrition. The effect is also contingent on the stage in the product life cycle in which user innovation is adopted.
DOI: 10.1111/jems.70007
Authors: Yunfei Wang, Peng Huang
Institution: University of Maryland, College Park
Language: English
Subfield: Computer Science Applications
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W4414333752