Work

Research progress and frontiers of the university brand: a bibliometric review between 2003 and 2024

Year: 2025

Type: article

Source: Journal of Applied Research in Higher Education

DOI: 10.1108/jarhe-03-2025-0168

Authors: Siwei Liu, Majid Ghasemy

Institutions: Universiti Sains Malaysia, Institut Penyelidikan Pendidikan Tinggi Negara, Sunway University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414338589

FWCI: 1.79

Cites: 117

Cited by: 2

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