Work

How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy

Year: 2025

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2025.2537503

Authors: Yongwoog Andrew Jeon, Yuhosua Ryoo, Sangwook Lee, Hye Jin Yoon

Institutions: Northern Illinois University, University of Minnesota, Duluth, University of Colorado Boulder, University of Georgia

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4414347090

FWCI: 1.983

Cites: 110

Cited by: 5

Related to: 10