Year: 2025
Type: article
Study design: Observational Study
Abstract: This study investigates the entrepreneurial customs of Naujan, Oriental Mindoro, with the primary objective of proposing localized entrepreneurial programs aimed at enhancing individuals’ capabilities for business engagement. Specifically, it seeks to describe and analyze the personal and socio-economic profiles of individuals in relation to key entrepreneurial dimensions such as the desirability of becoming self-employed, entrepreneurial motivation and intention, and entrepreneurial attitudes. A mixed-methods approach was adopted, integrating both quantitative and qualitative methodologies to ensure comprehensive analysis. A total of 265 respondents—including community leaders, household stakeholders, and microenterprise owners—from eight (8) districts of Naujan were selected using purposive sampling. Data were collected through a structured survey questionnaire and supplemented by field observations. Findings indicate that Naujan has adequate natural and socio-economic resources with strong potential for entrepreneurial development. Respondents generally exhibited favorable entrepreneurial customs, particularly a strong desire to become self-employed and moderate levels of entrepreneurial motivation and intention. However, entrepreneurial attitudes were observed to be limited, with low risk tolerance and minimal innovation-oriented behaviors. The study further revealed that family welfare and the pursuit of financial security are the dominant motivating factors for entrepreneurial engagement in the community, while lack of knowledge and limited access to business-related information were identified as minor constraints. Importantly, statistical analysis showed no significant difference among respondents in their assessments of entrepreneurial customs. It recommends the development of capacity-building programs focused on entrepreneurial mindset enhancement, financial literacy, and mentoring, aligned with the community’s values and resource context.
DOI: 10.14419/4phtnt61
Author: Dr. Mary Grace T. Mandane
Institution: Batangas State University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414353071
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