Work

The synergy of green marketing, halal labels, and mediating role of brand image on purchasing of modern herbal medicine product

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0170

Authors: Muchammad Saifuddin, Sri Hartini, Sony Kusumasondjaja, Lia Febria Lina

Institutions: UIN Sunan Ampel Surabaya, Universitas Airlangga, Universitas Teknokrat Indonesia

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4414358865

FWCI: 1.844

Cites: 51

Cited by: 1

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