Year: 2025
Type: conference-paper
Abstract: This study explores through a multiple case study the dynamics related to a nascent ecosystem by examining interactions between orchestrators and complementors within an evolving technological environment. Based on multiple case studies in the extended reality technology landscape, the research identifies critical challenges related to governance, standardization, and alignment. While incumbent firms provide essential infrastructure, their pursuit of proprietary platforms and closed governance models contributes to market fragmentation and to delays in ecosystem consolidation. Complementors, facing strategic ambiguity and lacking coordination, hesitate to commit to any dominant trajectory. This study contributes to the ecosystem literature by highlighting the role of complementors in early-stage ecosystems and to XR scholarship by highlighting the governance and alignment dynamics shaping the evolving technology.
Institution: Politecnico di Milano
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414376686
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