Year: 2025
Type: article
Study design: Observational Study
Abstract: This study investigates how security awareness, trust in digital platforms, and the convenience of digital services influence the adoption of digital services in Malaysia, with user experience as a mediating factor.Drawing on the Technology Acceptance Model (TAM) and UTAUT, a survey of 244 early-career IT professionals in Selangor was analyzed using structural equation modeling.Results indicate that security awareness significantly affects both user experience and adoption, while convenience strongly enhances user experience but does not directly drive adoption.Contrary to conventional views, trust in digital platforms did not significantly predict adoption.These findings highlight the need for digital service providers to prioritize security education, intuitive design, and institutional trust-building strategies.The study contributes to the emerging discourse on Industry 5.0 by providing empirical insights into Malaysia's digital transformation and offering guidance for policymakers and service providers seeking to foster secure, user-centric digital ecosystems.
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414392050
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