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Fuzzy Logic and Machine Learning Hybrid Model for Influencing Consumer Purchasing Behavior in E-Commerce

Year: 2025

Type: conference-paper

DOI: 10.1109/icctdc64446.2025.11158906

Authors: Anjan Kumar Reddy Ayyadapu, Priyanka Saini, Prachi Gupta, R. Melba kani, Sonal Bhanudas Shinde, K.Santha Sheela

Institutions: Galgotias College of Engineering & Technology, Savitribai Phule Pune University

Language: English

Topic: Data Mining and Machine Learning Applications

Subfield: Information Systems

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4414405827

FWCI: 1.177

Cites: 18

Cited by: 1

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