Work

Examining the Influence of Technological Perception, Cost, and Accessibility on Electric Vehicle Consumer Behavior in Thailand

Year: 2025

Type: article

Abstract: This study investigates consumer behavior in electric vehicle (EV) adoption, focusing on how factors like convenience, accessibility, technological perception, and cost influence the travel patterns and usage behavior of EV drivers in Thailand. This study aims to address the research gap in the comparative behavior between electric vehicles and public transport in a developing country. Using a quantitative approach, the study collected data via surveys distributed online and face-to-face interviews with a stratified sample of 398 respondents. The survey assessed the relationships between convenience and accessibility, technology perception, cost of ownership, and travel patterns using structural equation modeling (SEM). The findings reveal that convenience and accessibility significantly affect consumer perceptions of technology and the cost of ownership, which, in turn, influences travel patterns. Technology perception and performance serve as partial mediators, suggesting that improving the infrastructure enhances EV adoption. Additionally, the cost of ownership, including long-term savings, positively impacts usage behavior. This study provides key insights for policymakers and urban planners aiming to promote the adoption of EVs. Enhancing charging infrastructure, offering government incentives, and improving public awareness of long-term cost benefits are recommended strategies. These findings are particularly relevant in urban environments and offer guidance for developing infrastructure policies that align with consumer preferences.

Source: World Electric Vehicle Journal

DOI: 10.3390/wevj16090543

Authors: Adisak Suvittawat, Nutchanon Suvittawat, Buratin Khampirat

Institutions: Suranaree University of Technology, Singapore University of Technology and Design

Language: English

Topic: Electric Vehicles and Infrastructure

Subfield: Electrical and Electronic Engineering

Field: Engineering

Domain: Physical Sciences

SDGs: Industry, innovation and infrastructure, Sustainable cities and communities, Affordable and clean energy

Open Access status: gold

Estimated APC paid: $1,689