Work

The influence of IT affordance and flow on travel intention in travel live streaming: a hybrid HRA-ANN approach

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0552

Authors: Bo Pu, Lingli Wang, Lu Zhang, Suyan Chen

Institution: Sichuan Agricultural University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414429206

FWCI: 8.981

Cites: 80

Cited by: 5

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