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How e-commerce platform features impact post-adoption consumer behaviors: evidence from Vietnam's online cosmetic sector

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0625

Authors: Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen

Institutions: Feng Chia University, National Chung Hsing University, National Taipei University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W4414429645

FWCI: 5.097

Cites: 103

Cited by: 5

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