Anthropomorphic Virtual Agents in Luxury Travel Booking: Enhancing Perceived Anthropomorphism and Social Presence
Year: 2025
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.70049
Author: Sihem Ben Saad
Institution: Manouba University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4414453249