Year: 2025
Type: article
Study design: Observational Study
Abstract: Understanding the impact of technological acceptability on behavioural intentions is essential for E-trading investment firms aiming to improve user experiences and increase customer retention. The behavioural intentions for technology adoption are fundamentally grounded on three criteria: usability, faith in technology, and social influence. The current study was performed in the state of Gujarat. Data were collected using a standardised questionnaire, yielding a total of 292 responses for analysis conducted using SPSS. The current study found that these variables impacted users' readiness to adopt the technology and their sustained usage over time, indicating that social factors influence both initial acceptance and ongoing engagement with the technology.
DOI: 10.47413/gx4kk224
Author: Mamta Brahmbhatt
Institution: Gujarat University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4414453639
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