Work

Data-Driven Analysis of Social Commerce Features Impact on Purchase Intention Using SEM-PLS

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167876

Authors: Ivana Regina, Clara Bella Tirtasurya, Iston Dwija Utama

Institution: Binus University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414459143

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Cites: 34

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