Impact of AI-Generated Tourism Ads on Consumer Intent in Indonesian Market Using PLS-SEM
Year: 2025
Type: conference-paper
Authors: Michael Christian, Ratlan Pardede, Yudhiet Fajar Dewantara, Guan Nan, Bi Geng, Frendy Irlandra
Institutions: University of Bunda Mulia, Huazhong Agricultural University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4414459244