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Optimizing MSME Performance through Marketing Capabilities and Digital Marketing Adoption

Year: 2025

Type: conference-paper

DOI: 10.1109/iccit65724.2025.11167878

Authors: Dewiana Novitasari, Francisca Sestri Goestjahjanti, Untung Rahardja, Sugeng Santoso, Sondang Visiana Sihotang, Nesti Anggraini Santoso, Galih Putra Cesna

Institutions: Universitas Insan Pembangunan Indonesia, University of Technology Malaysia, Universitas Raharja

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4414459265

FWCI: 3.547

Cites: 45

Cited by: 1

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