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Usability and Customer Experience Driving E-CRM Success for Digital Platforms

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/iccit65724.2025.11167523

Authors: Muhammad Zidane, Adele B. L. Mailangkay, Yuli Eni

Institution: Binus University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414463527

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Cites: 26

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