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Study on Cultural and Creative Design from the Perspective of Semiotic Aesthetics

Year: 2025

Type: article

Abstract: As a core theory for analyzing the transmission of cultural meanings, semiotic aesthetics provides a systematic analytical tool for the cultural expression of cultural and creative design. The essence of cultural and creative design is a process of modern translation of cultural symbols, and its value realization relies on the effective connection between the signifier (formal carrier) and the signified (cultural connotation) of symbols. Based on the perspective of semiotic aesthetics theory, this paper explains the application path of semiotic aesthetics in cultural and creative design through the case study of the "sunshade umbrella", a derivative product of the Shenyang Palace Museum IP.

Source: Scientific Journal of Economics and Management Research

DOI: 10.54691/se587141

Author: Shu Zhang

Institution: Liaoning Communication University

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4414484185

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