Work

Penerapan Prinsip-prinsip Etika Bisnis dalam Transaksi E-Commerce : Membangun Kepercayaan Konsumen

Year: 2024

Type: article

Abstract: This research aims to analyze the application of business ethics principles in e-commerce transactions in building consumer trust. The method used in this research is Systematic Literature Review (SLR), which involves collecting 30 articles sourced from Google School from 2019-2024, which focus on the application of business ethics principles in e-commerce transactions in building consumer trust. The research results recommend that the application of these principles can build consumer trust. The findings of this study emphasize the importance of business ethics principles in e-commerce transactions in building consumer trust, especially in an era of very rapid technological development.

Source: Ebisnis Manajemen

DOI: 10.59603/ebisman.v2i4.590

Authors: Olipian Resky Pernando, Wanda Berliandes, Ela Juliyani

Institution: Universitas Muhammadiyah Riau

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4414489595

FWCI:

Cites:

Cited by:

Related to: