Work

How Context and National Identity Shape Perceptions of Canned Wine Consumers in Europe

Year: 2025

Type: article

Abstract: Canned wine offers a convenient, portable, and sustainable alternative to glass bottles, yet it faces significant consumer resistance. Two recent studies explored how consumers are perceived when drinking canned wine in outdoor leisure settings. A cross-cultural analysis involving Italy, Switzerland, and the United Kingdom reveals that judgments are strongly shaped by national identity. Consumers of canned wine in traditional markets (Italy, Switzerland) are viewed negatively, while in the UK consumers are seen more positively, highlighting a clash between tradition and innovation.

Source: IVES Technical Reviews vine and wine

DOI: 10.20870/ives-tr.2025.9618

Authors: Nicolas Depetris Chauvin, Antoine Pinède, Heber Rodrigues

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4414493699

FWCI:

Cites:

Cited by:

Related to: