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Dynamic AI ‐Embedded Super App: A Design‐Based Process Innovation for Customer Engagement and Value Creation

Year: 2025

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.70009

Authors: Shaphali Gupta, Soniya Gupta‐Rawal, Pooja Shrivastava

Institutions: Indian Institute of Management Kozhikode, University of Cambridge

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4414526383

FWCI: 7.158

Cites: 43

Cited by: 8

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