Year: 2025
Type: article
Abstract: In the global struggle to address climate change, a commitment to net zero emissions has become part of the corporate mantra, but net zero is also seen as a contested agenda. While the UK has been cast as one of world leaders in the drive to a net zero future, little has been published in the academic business and management literature on anti-net zero thinking in the UK. This paper looks to explore some of the organisational and individual narratives of anti-net zero in the UK, and thus to make a small contribution to helping to fill that gap in the literature. The author also explores a number of more general issues, namely the impact of net zero in the business world, the growth opportunities associated with net zero, the role of technology, the importance of behavioural change, net zero under capitalism and future research agendas, in a concluding discussion. Keywords Net Zero; Anti-Net Zero; Counter Climate Movement; Anthropogenic; Capitalism.
DOI: 10.30958/ajbe.11-4-1
Author: Peter Jones
Institution: University of Gloucestershire
Language: English
Subfield: Economics and Econometrics
Domain: Social Sciences
SDG: Climate action
Open Access status: diamond
OpenAlex ID: W4414545560
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